Step-by-step audit of audience drop-off and retargeting yield
Funnel Stage
Monthly Volume
Unit Cost / Value
Total Value / Impact
Important Disclosure: This model provides estimated projections for planning purposes based on user-supplied cost-per-click, bounce rate, and conversion assumptions. Actual campaign performance fluctuates with platform bidding dynamics, creative relevance, search volume, seasonality, and geographical competition.
Flooring clicks, rounding conversions and uncapped audiences
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The retargeting planner turns entered daily budget into a thirty-day total. At fifteen per day the total is four hundred fifty. With assumed cost per click three point five, division gives about one hundred twenty eight point five seven, and the source floors it to one hundred twenty eight clicks. At assumed conversion four percent, multiplication gives five point one two and the source rounds to five. These bars compare one hundred twenty eight clicks with five modeled conversions at two pixels per count, reaching two hundred fifty six and ten. Rounding a deterministic expectation does not guarantee exactly five customers. These are entered hypothetical assumptions, not observed visits or a validated marketing forecast. The source multiplies rounded conversions by entered client value. Five times twenty five hundred gives twelve thousand five hundred modeled revenue, which divided by four hundred fifty budget displays twenty seven point seven eight. The bars compare twelve thousand five hundred revenue with four hundred fifty spend at point zero two pixels per currency unit, two hundred fifty and nine pixels. This ratio is revenue divided by ad budget, not profit after service costs, taxes, acquisition overhead or refunds. Because revenue uses rounded conversions, a small assumption change can produce a discrete jump. The displayed return-on-ad-spend label is an illustrative ratio, not evidence that a campaign will earn it. Traffic and bounce inputs form a separate audience estimate. One hundred fifty entered daily visitors over thirty days gives four thousand five hundred. At eighty five percent bounce, the source rounds to three thousand eight hundred twenty five lost prospects. The click estimate, however, is not capped by this audience count. Its budget equation runs independently. The two bars use point zero eight pixels per visitor, reaching three hundred sixty and three hundred six. They show the audience arithmetic, not a verified retargeting pool, consent status or recoverable unique people. Offline Chart is unavailable, so working graph rendering remains unproved even if numeric controls and CSV export work.