01 / MATCH
Keyword search
Literal terms return literal matches. Fast, familiar, and dependent on the words a shopper chooses.
Product discovery, in motion
Search is becoming a conversation.
From matching words to understanding intent, ecommerce is learning how to guide the moment behind the query.
Four leaps. One more useful shopping moment.
The interface changes as understanding deepens. Browse the progression, then try the same intent in the lab below.
02 / MEANING
Vector search
Meaning travels further than exact phrasing, connecting a query to products with related intent.
03 / GUIDANCE
GenAI
Natural language can clarify a need, summarize options, and make the next decision feel lighter.
04 / ACTION
Agentic agents
An adaptive experience can help carry intent forward, from constraints to a confident next step.
Interactive lab
Same query.
More understanding.
Choose a stage to see how the experience evolves around one shopper need.
Make every search feel like progress.
Explore the shift from retrieval to guidance, and imagine what a more adaptive commerce experience can unlock.