Sunset Strip
Click a map marker to reroute campaign traffic & calibrate localized dwell time and impressions.
Daily Circulation (DEC)
185,000
Vehicles & Foot traffic
Total Campaign Reach
2.59M
14 Days Run
Cost Efficiency (CPM)
$18.40
Est. Net OOH Rate
Viral Amplification
3.4x
Social photo multiplier
14 Days
High (Puns + Paparazzi)
Sunset Strip (West Hollywood)
High celebrity density, ultra-slow evening congestion, top tourist foot-traffic for photographable spectaculars.
Dwell Time: 4.2 mins average
Demographic Skew: Entertainment & Commuter 25-54
Calculated GRP: 84.5 GRP/wk
*Formula: Reach = (DEC × Days) × Viral Factor. CPM calibrated against standard LA DMA rate card benchmarks.