The funnel simulator
Drag to orbit the funnel. Each disc is a stage; its size tracks how many people survive to it. Tune the rates and watch customer acquisition cost (CAC) react — this is the whole game.
Drag to rotate · wheel/pinch to zoom
300Leads
75Trials
15Customers
$200CAC
…
What an AI agent genuinely automates — and what it can't
Realistic today
- Drafting positioning docs, ad variants, and landing-page copy in hours, not weeks
- Repurposing one piece of content into 10 platform-specific formats
- Producing video/image ad creative at near-zero marginal cost
- A/B test setup and reporting summaries
- Consistent brand tone across hundreds of assets
Still on you
- Knowing your customer well enough to judge which message is true
- Distribution: an agent can write posts, not earn an audience
- Strategy under constraint — what NOT to do this quarter
- Accountability when claims are wrong or off-brand
- The conversion rates themselves — tools produce assets, customers decide
The 5-question test for any "AI marketing team"
- Which funnel number does it claim to move? If the pitch can't name a stage (visitors, lead rate, trial rate, close rate), it's selling activity, not outcomes.
- What's the counterfactual cost? Compare against a freelancer or your own 5 hours — not against a $10k/month agency you were never going to hire.
- Can you measure it in 30 days? Run it on one channel with a holdout. If CAC doesn't improve, the demo was the product.
- Who reviews output before publishing? Unreviewed AI marketing at scale is a brand-risk generator.
- Does it lock in your data? Prompts, audiences, and creative history should export freely.