Classify before comparing
Internal search is an input category, not an inferred URL pattern. Map your export deliberately.
Where did the referral actually land?
Separate platform concentration from page quality. Every metric comes from the CSV in this browser.
-AI SESSIONS
-TOP PLATFORM SHARE
-SEARCH LEAKAGE
-SEARCH CONVERSION
-DIRECT CONVERSION
-LARGEST MONTHLY SWING
SESSION ROUTING BY LANDING CLASS
Run the sample to expose the conversion-gap equation.
Parser ready
Traffic is only the first handoff.
Platform share tells you where visits originate. Landing leakage tells you whether the system found the right page. Conversion yield tells you whether the site finished the job.
The gap is descriptive
Applying the direct-page rate to search sessions is a scenario, not proof that routing caused the difference.
Watch monthly concentration
A large referral source can move sharply after a platform change. Keep SEO and first-party acquisition visible beside it.