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Adoption Friction Breakdown: Why users feel "No one uses Perplexity"
Conversational Default vs. Research Workflow: 85% of everyday AI queries involve iterative brainstorming, drafting, or coding where users naturally default to ChatGPT or Claude. Perplexity is designed as a knowledge verification switchboard—indispensable for cited research, earnings breakdowns, and live ground-truth lookups, but less prominent in viral social workflows.