Industrial Ops

Automotive Plant Capacity & Unit Economics Workbench

Annual Production 174,000 Vehicles assembled per annum
Operating Revenue $7,656.0M Gross wholesale volume
Total Plant Operating Cost $5,891.0M Variable + loaded facility cost
Operating Margin 23.06% +$1,765.0M annual EBIT
Unit Breakeven Output 95,455 Threshold units required
Long-Term Business Case
Viable above 32% utilization
Meets corporate hurdle margins

Manufacturing Unit Cost Curve vs. Net Realization

Average Cost per Vehicle declines with higher utilization due to overhead amortization.

Total Cost/Unit
ASP ($44.0k)
Current Operating Point
Financial Metric Current Model Baseline Reference Variance Analytical Notes
Annual Assembly Volume 174,000 units 174,000 units 0 Driven by line speed & active operating shifts
Total Annual Revenue $7,656.0M $7,656.0M $0.0M Net dealer invoices before incentives
Variable Manufacturing Cost $5,481.0M $5,481.0M $0.0M Direct labor, stamped steel, powertrain & battery BOM
Fixed Plant Overhead $410.0M $410.0M $0.0M Facility depreciation, energy, tooling & base SG&A
Total Annual Plant Cost $5,891.0M $5,891.0M $0.0M Full factory loaded manufacturing expense
Operating Profit / (Loss) $1,765.0M $1,765.0M $0.0M Plant-level manufacturing contribution margin
Critical Breakeven Utilization 31.8% 31.8% 0.0% Utilization percentage required to clear cash overhead
Context & Industrial Grounding: In late 2024 through 2026 restructuring disclosures, Jeep and Ram parent Stellantis evaluated Canadian manufacturing footprints (including Brampton and Windsor facilities) against capital allocation hurdles for battery electric vehicle (BEV) retooling. As demonstrated in this model, automotive assembly facilities typically require >70% utilization to sustain long-term business cases once high multi-billion dollar platform electrification capex is incurred. When volume drops below critical thresholds, fixed overhead amortization escalates unit costs, eroding corporate investment cases.
Enjoy this tool? Build your own with Super