Annual Production
174,000
Vehicles assembled per annum
Operating Revenue
$7,656.0M
Gross wholesale volume
Total Plant Operating Cost
$5,891.0M
Variable + loaded facility cost
Operating Margin
23.06%
+$1,765.0M annual EBIT
Unit Breakeven Output
95,455
Threshold units required
Long-Term Business Case
Viable above 32% utilization
Meets corporate hurdle margins
Manufacturing Unit Cost Curve vs. Net Realization
Average Cost per Vehicle declines with higher utilization due to overhead amortization.
Total Cost/Unit
ASP ($44.0k)
Current Operating Point
| Financial Metric | Current Model | Baseline Reference | Variance | Analytical Notes |
|---|---|---|---|---|
| Annual Assembly Volume | 174,000 units | 174,000 units | 0 | Driven by line speed & active operating shifts |
| Total Annual Revenue | $7,656.0M | $7,656.0M | $0.0M | Net dealer invoices before incentives |
| Variable Manufacturing Cost | $5,481.0M | $5,481.0M | $0.0M | Direct labor, stamped steel, powertrain & battery BOM |
| Fixed Plant Overhead | $410.0M | $410.0M | $0.0M | Facility depreciation, energy, tooling & base SG&A |
| Total Annual Plant Cost | $5,891.0M | $5,891.0M | $0.0M | Full factory loaded manufacturing expense |
| Operating Profit / (Loss) | $1,765.0M | $1,765.0M | $0.0M | Plant-level manufacturing contribution margin |
| Critical Breakeven Utilization | 31.8% | 31.8% | 0.0% | Utilization percentage required to clear cash overhead |
Context & Industrial Grounding: In late 2024 through 2026 restructuring disclosures, Jeep and Ram parent Stellantis evaluated Canadian manufacturing footprints (including Brampton and Windsor facilities) against capital allocation hurdles for battery electric vehicle (BEV) retooling. As demonstrated in this model, automotive assembly facilities typically require >70% utilization to sustain long-term business cases once high multi-billion dollar platform electrification capex is incurred. When volume drops below critical thresholds, fixed overhead amortization escalates unit costs, eroding corporate investment cases.