Neuroscience Contrast Effect & Neural Valuation Simulator

Neural & Pricing Parameters

Reference Anchor (JPY) 1,000,000

Offered Item Price (JPY) 300,000

Baseline Firing Rate (Hz) 15 Hz

Baseline Adapt / Memory Decay 0.20

RPE Value

+0.70

Peak Firing

38 Hz

Perceived Value

Bargain

Buy Propensity

85%

Multi-Trial Adaptation Sandbox

Observe how neural reference points decay/shift across repeated exposures, reducing the contrast effect boost over time.

Trial #0 (Initial Baseline)Anchor: 1,000,000 JPY

Cognitive Bias Profile Summary:

Baseline: 15Hz | Anchor: ¥1,000,000 | Target: ¥300,000 | Net Neural Response: High Dopamine Spike (38 Hz Peak, Bargain Perception).