Startup Marketing Scope & Retainer Architect

1. Client Scope & Deliverable Modeling Pillars & Hours

Short-Form Reels 8

Scripting, cutting, audio sync (2.5h each)

On-Site Project Shoots 1

Walkthroughs, staging, RAW capture (6h each)

Curated Carousels / Grids 4

Multi-slide case studies & layouts (1.5h each)

Editorial PR Pitches 2

ArchDigest, Elle Decor, Bangalore press (2h each)

Weekly Content Strategy & Copywriting 3h/wk

Editorial calendar, hashtag/audio research & founder review

Scope Creep Guardrails & Terms

Cap revisions to 2 rounds Raw footage not included Paid ad spend billed separately 48h review turnaround SLA

2. Retainer Feasibility & SOW Generation Calculated Real-Time

Total Hours

Hourly Yield

₹1,184.21

Feasibility Index

Balanced Retainer

2 Reels/wk + 1 Carousel/wk with 1 monthly on-site site capture

Client-Ready Statement of Work (SOW)