Startup Marketing Scope & Retainer Architect

1. Client Scope & Deliverable Modeling Pillars & Hours

Short-Form Reels 8

Scripting, cutting, audio sync (2.5h each)

On-Site Project Shoots 1

Walkthroughs, staging, RAW capture (6h each)

Curated Carousels / Grids 4

Multi-slide case studies & layouts (1.5h each)

Editorial PR Pitches 2

ArchDigest, Elle Decor, Bangalore press (2h each)

Weekly Content Strategy & Copywriting 3h/wk

Editorial calendar, hashtag/audio research & founder review

Scope Creep Guardrails & Terms

Cap revisions to 2 rounds Raw footage not included Paid ad spend billed separately 48h review turnaround SLA

2. Retainer Feasibility & SOW Generation Calculated Real-Time

Total Hours

Hourly Yield

₹1,184.21

Feasibility Index

Balanced Retainer

Weekly Delivery Cadence

2 Reels/wk + 1 Carousel/wk with 1 monthly on-site site capture

Client-Ready Statement of Work (SOW)

Saved marketing retainer effort arithmetic

Your browser does not support video.

Read the explanation

Eight reels times two point five hours gives twenty, one shoot times six gives six. Bars share zero at twenty pixels per modeled hour. These are saved effort assumptions, not validated estimates of production labor. Four carousels times one point five gives six, two PR pitches times two gives four, and three weekly strategy hours times four weeks gives twelve. Add to twenty reel and six shoot hours for forty-eight total. Bars compare reels and strategy at twenty pixels per hour. A four-week month is a source simplifying assumption. Entered monthly forty-five thousand rupees divided by forty-eight hours gives nine hundred thirty-seven point five per hour. Bars compare that with saved threshold nine hundred fifty at point five pixels per rupee hourly rate. Because rate is below source threshold it labels underpriced, a heuristic rather than a market wage conclusion. Complete native snapshot/reset/resize preserved.