FCC Sec 315(b) • Campaign Finance Mechanics

Campaign Cash & Ad-Purchasing Power Simulator

Simulating why outside Super PAC billions face steep commercial broadcast markups relative to direct candidate hard dollars.

Presets:
Fund Allocation & Market Parameters
Democratic War Chest $770M Total
$320M
$450M
42%
Republican War Chest $1,180M Total
$180M
$1,000M
22%
2.8x
By law, TV/radio stations must sell candidate ads at their Lowest Unit Rate. Super PACs pay regular open market rates (1.5x–4.0x higher during peak election windows).
Effective Purchasing Power vs Nominal Total Dem: 89.5% of GOP Airtime
Nominal War Chest Gap GOP +$410M GOP holds 1.53x raw cash
Effective Ad Buying Power GOP +$56.4M Dem achieves 89.5% airtime
Field & Ground Liquidity Dem 1.78x Direct candidate hard dollars
Nominal Raised Dollars Dem: $770M vs GOP: $1,180M
Dem $770M
GOP $1,180M
Effective Broadcast Ad Buying Power (LUR Adjusted) Dem: $480.7M vs GOP: $537.1M eqv.
Dem $480.7M
GOP $537.1M
Operational Assessment
GOP holds 1.53x nominal cash advantage, but due to PAC broadcast rate premiums, Dem effective purchasing power reaches 89.5% of GOP airtime while holding 1.78x direct field coordination liquidity.
Metric Democrats Republicans Advantage / Delta
Direct Candidate Cash (LUR Eligible) $320M $180M Dem +$140M (1.78x)
Outside Super PAC / Party Funds $450M $1,000M GOP +$550M (2.22x)
Total Nominal War Chest $770M $1,180M GOP +$410M (1.53x)
PAC Effective Ad Value (at markup) $160.7M $357.1M GOP +$196.4M
Net Effective Airtime Purchasing Power $480.7M $537.1M GOP +$56.4M (1.12x)
Grassroots 2nd+ Donation Headroom Index 1.42x 1.22x Dem +0.20x
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