Active Campaign Auction Matrix
Rank Score = Relevance × Bid. Winner requires meeting minimum relevance threshold (0.60) to avoid intrusive low-quality ads.
Conversational Ad Principles
How OpenAI / ChatGPT ad units maintain trust compared to traditional search ads:
- Mandatory Disclosure: Every sponsored insertion has high-contrast 'Sponsored' badging with sponsor branding.
- Sensitive Query Suppression: Medical, crisis, political, and purely factual queries force ad count to exactly zero.
- Relevance Floor: Even high-bid ads are discarded if conversational semantic fit is below 60%.
- Second-Price Vickrey Auction: Advertiser pays minimum bid necessary to defeat runner-up rank.