DC STUDIOS • E-81

CLAYFACE CAMPAIGN PLANNER

Oct 23, 2026 Theatrical Premiere • Body Horror Projection Model
Projected Opening W/E
$48.5M
Domestic 3-Day Forecast
Peak Hype Velocity
94/100
Engagement Index (IGN Boost)
Total Estimated Reach
34.2M
Multi-Platform Impressions
Optimal Release Window
October 23, 2026
Pre-Halloween Theatrical Corridor
TRAJECTORY MODEL (35-DAY RUNUP TO DEBUT)
Hype Velocity (0-100)
Gross Box Office Run ($M)
Milestone Drop

Direction & Screenplay

Dir. James Watkins • Screenplay by Mike Flanagan & Hossein Amini

Lead Cast & Genre

Tom Rhys Harries (Matt Hagen) • R-Rated DCU Body Horror

Studio Production

Matt Reeves, Lynn Harris, James Gunn & Peter Safran

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