What is your audience actually worth?
When a streamer or esports player goes looking for a new org, "100k views a video and 90 concurrent Twitch viewers" is a start — but orgs and brands think in CPM (cost per 1,000 impressions), watch hours, and conversion. This tool converts your raw numbers into the figures that belong in a media kit.
The Sponsorship Value Lab
Your channel inputs
The worked example
| Metric | Formula | At 100k views · 8 videos · 90 CCV · 80 hrs |
|---|---|---|
| YouTube impressions | views × videos | 800,000 / month |
| Twitch watch hours | CCV × hours live | 7,200 hours / month |
| Twitch "impressions" | watch hours × ~2 viewer turnover | ≈ 14,400 unique sessions |
| Media value (gaming, $10 CPM) | (impressions ÷ 1,000) × CPM | ≈ $8,150 / month |
Orgs typically pay creators a fraction of raw media value — often 20–50% — because they bundle you with their own sponsors. Knowing the full number is your negotiating floor, not your asking price ceiling.
Four things orgs check first
Consistency beats peaks
An average of 100k views matters more than one 2M-view outlier. Show a 90-day rolling average, not your best month.
Engagement rate
Likes + comments ÷ views. Above ~4% on YouTube gaming content signals a community, not drive-by traffic — and communities convert for sponsors.
Audience geography
CPMs vary 5–10× by country. 70% US/EU viewership can double your effective value versus the same view count elsewhere.
Proof of conversion
One screenshot of a past code redeeming 300 sales beats a page of vanity metrics. Track every code and link you're ever given.