Gross Social Impressions
2,840,000
Estimated raw reach
Retained Real Members
14,800
Sybil-cleansed community
Acquisition Cost (CPRM)
$5.74
Cost per real active member
Organic Flywheel Index
84 / 100
Momentum & decentralization
Budget Allocation vs. Expected Reach Optimal 100% Split
Agency Safeguards & Anti-Sybil Defense
- KOL Dilution Guard: Avoid unverified aggregators; require proof of engagement on on-chain wallets.
- Bot Filtering: Guild.xyz / Captcha gating + minimum on-chain balance prevents fake Discord inflation.
- Ad Ban Bypass: Zero Web2 paid ads avoids Google/Meta crypto financial-promotions restrictions.
Key Campaign Deliverables
6-Week Agency Execution Roadmap Milestone Deliverables
Week 1–2
Narrative Architecture & Seed Community
Whitepaper synthesis, positioning teardown, founding ambassador recruitment, Discord server architecture with token-gated roles.
Week 3–4
KOL Wave 1 & Protocol PR Blitz
Tier-2 technical researchers release deep-dive explainers; press releases syndicated across Cointelegraph & Decrypt.
Week 5
Testnet Quests & DEX Momentum
Interactive task incentives launched via Galxe/Zealy; DexScreener trending activation and 24/7 raid moderation.
Week 6+
Token Event / Retention Transition
Liquidity pool announcements, governance onboarding, and converting mercenary airdrop hunters into long-term LPs.