Projected Reach
18692
Direct Viewers
Total Engagements
269
228L · 12R · 29C
Engagement Rate
1.44%
+0.34% vs category avg
Est. Sponsorship Value
$280.38
Based on $15.00 CPM
Campaign Audit Status
High Impact Verified
Yield benchmark healthy for entertainment/sports-betting integrations.
Estimated Attributed Installs
7
Engagement Distribution
Share of Interactions
● Likes: 84.8%
● Reposts: 4.5%
● Replies: 10.8%
Novig Campaign Economics
Valuation Metrics
| Component | Unit Rate | Contribution |
|---|---|---|
| Base Impression CPM | $15.00 | $280.38 |
| Cost Per Engagement (CPE) | $1.04 | 269 acts |
| Novig Est. Acquisition Value | $40.00 / CAC | $280.00 |
| Sponsor Efficiency Ratio | ROI Multiplier | 1.00x |
*Standard social sports betting & prediction market sponsorship rate ranges between $12.00 - $22.00 CPM depending on talent engagement density.
Audit Summary & Export Payload
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