Booking Funnel Inspector
UK Rail Ticketing Platform
Audited Journey:
London Euston to Manchester Piccadilly (Off-Peak Return)
Pricing Transparency Waterfall & Compliance
Advertised Fare
£42.50
Initial Search Display
Mandatory Drip
£2.99
+7.04% hidden
Optional Add-ons
£1.50
+3.53% optional
Final Checkout
£46.99
+£4.49 (+10.56%)
CMA Regulatory Risk Assessment
High Risk
Non-Compliant (Mandatory fees omitted from initial search display)
Under UK Consumer Protection & DMCC Act rules, all unavoidable/mandatory fees (e.g. booking surcharge & payment processing) must be included in the headline price shown on initial search.
Price Build Waterfall (£)
■ Baseline
■ Mandatory Drip
■ Optional
■ Total
| Funnel Step | Fee Category | Type | Added Fee | Cumulative Fare |
|---|