Gross Campaign Reach
42.8M
Total impression surface
Opening Wknd Streamers
3.88M
Netflix account conversions
30-Day Completion Rate
71.4%
Batch Drop Volume Curve
Social Crossover Ratio
4.08x
Organic amplification index
Viewership & Social Velocity Wave (Aug 18 Announcement → Post-Drop Day 30)
2-Part Batch Rollout
Promotional Schedule & Key Milestones
17-Day Pre-Premiere Sprint