EU App Store Fee Model & DMA Economics Workbench

Scenario Parameters

EU Annual First-Time Installs 2,500,000

CTF threshold exemption: First 1,000,000 installs free/yr.

Avg Annual Rev / Paying User (ARPPU) €18.00

Paying User Conversion 4.5%

DMA App Store Commission Tier 10% (Small Bus / Sub Yr 2+)

External PSP Payment Processing Fee 1.5%

Alt Marketplace Operator Fee 5.0%

Gross Revenue

€2,025,000

112,500 paying users

Standard 30% Net

€1,417,500

Fee: €607,500 (30.0%)

EU DMA Terms Net

€1,042,125

Fee: €982,875 (48.5%)

Alt Marketplace Net

€1,143,375

Fee: €881,625 (43.5%)

Optimal Path: Standard Global Terms (30%)

Standard Global Terms (30%) until install-to-revenue ratio exceeds €1.35 per install

Fee Component	Standard Global (30%)	EU DMA App Store	Alternative Marketplace
Store Commission Rate	30.0%	10.0%	0.0%
Store Commission (€)	€607,500	€202,500	€0
Payment Processing (PSP)	Included (0%)	€30,375 (1.5%)	€30,375 (1.5%)
Alt Marketplace Cut	N/A	N/A	€101,250 (5.0%)
Core Technology Fee (CTF: €0.50 >1M)	€0 (Exempt)	€750,000	€750,000
Total Ecosystem Deductions	€607,500 (30.0%)	€982,875 (48.5%)	€881,625 (43.5%)
Net Developer Take-Home	€1,417,500 (70.0%)	€1,042,125 (51.5%)	€1,143,375 (56.5%)