1. Architecture Presets
Quick templates
2. Volume & Economics
100,000
$12,000,000
Implied Annual ARPU / User:
$120.00
3. Business Tiers & Payment Channel
Apple Developer Status
Standard (>$1M / 30% or 17%)
Small Business (≤$1M / 15% or 10%)
3.0%
Apple IAP: 3.0% under DMA. Stripe/Adyen/PSP: ~2.5% - 3.2%.
4. Core Technology Fee (CTF) Rules
1M Free First-Install Allowance
Apple grants 1st million annual EU installs at €0.00
Non-Profit / Educational Exemption
Qualifying 501(c)(3) or EU accredited institutions pay €0 CTF
EUR / USD Conversion Rate
€0.50 CTF / install ≈ $0.54 USD
5.0%
E.g. Epic Games Store (12%), AltStore PAL subscription model, or custom store.
Legacy App Store Net
$8,400,000
70.0% effective margin
EU DMA App Store Net
$9,600,000
80.0% effective margin
DMA Net Delta vs Legacy
+$1,200,000
+10.0% developer gain
Core Tech Fee (CTF)
$0
0 installs over 1M quota
Three-Way Financial Waterfall Breakdown
Annualized EU Figures
| Fee Waterfall Line Item | Legacy App Store | EU DMA App Store | Alt Marketplace |
|---|---|---|---|
| Gross Digital Revenue | $12,000,000 | $12,000,000 | $12,000,000 |
| Payment Processing Fee 3.0% | $0 (bundled) | -$360,000 | -$360,000 |
| Store Commission 17% vs 30% | -$3,600,000 | -$2,040,000 | -$600,000 |
| Core Technology Fee (CTF) €0.50 / install >1M | $0 (exempt) | $0 | $0 |
| Net Developer Take-Home | $8,400,000 | $9,600,000 | $11,040,000 |
| Effective Total Take-Rate | 30.0% | 20.0% | 8.0% |
Net Margin Sensitivity vs. Annual EU Installs
CTF cross-over active
Legacy Terms (Flat 70%/85% Net)
EU DMA Terms (10%/17% + PSP + CTF)
Alt Marketplace (Alt Fee + PSP + CTF)
Current Operating Point
Regulatory & Technical Modeling Context: Apple's European Union business terms under the Digital Markets Act (DMA) reduce standard App Store commission from 30% to 17% (and 15% to 10% for Small Business Program members), plus a 3% fee for using Apple's In-App Purchase payment processing. In addition, developers opting into new terms incur a €0.50 Core Technology Fee (CTF) for each annual first install exceeding 1,000,000 per year unless exempt. Alternative app marketplaces pay the CTF on every first install from 0, though recent concessions grant waivers for non-profits and small creators. Figures are modeled estimates for strategic evaluation.