EU Meta Ad Scam Penalty & DSA Enforcement Matrix

Enforcement Parameters Art. 74 Statutory Cap

Meta Global Annual Turnover (€B): €135.0B

Proposed Fine Demand (€M): €250.0M

Platform Mitigation & Proactivity Level (%): 22%

Deepfake Celebrity Endorsements Fake High-Yield Crypto Scams Phishing / Brand Store Spoofing Gov Relief & Official Impersonation

0.19%

Turnover %

€8.10B

6% Max DSA Ceiling

78 / 100

Mitigation Gap

National DSC Evidence Collection (UOKiK Poland)

Logged systemic ad scams, fake endorsements, and inadequate local moderation response times.

Member State Referral to European Commission (Art. 58/66)

Current Polish request urging direct EU intervention against VLOP systemic ad failures.

Formal Commission Investigation (Art. 66–70)

Inspection of Meta ad delivery algorithms, KYC advertiser validation, and mitigation measures (Art. 35).

Binding Decision & Fine Issuance (Art. 74)

Fines up to 6% annual global turnover for intentional or negligent failure to mitigate systemic consumer harm.

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