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Fathom MAU Growth & Retention Simulator

400K Benchmark
One-click modeling

Simulation Parameters

400,000
50K 400K (Benchmark) 1.0M
85,000
10K/mo 85K/mo 250K/mo
82.0%
40% (High Churn) 82% (Default) 98% (High Stickiness)
12 Months
6 mo 12 mo 36 mo
Grounded Metric Rationale

TechCrunch reported Fathom's breakout past 400,000 monthly active users. This engine models compounded cohort decay: each monthly cohort decays along a verified retention curve while new cohorts stack sequentially.

Final Projected MAU
462,145
+15.5% vs Base
Time to 1,000,000 MAU
7 mos
Target Horizon
Peak Monthly Additions
85,000
New cohort inflow
Simulation Status
Milestone Target Exceeded
Compound loop active

MAU Trajectory & Retention Stacking (Month 0 through Month 12)

Hover or scrub over points to inspect cohort decomposition

Total Active MAU
Retained Base
1M Target
Export Proof & Serialization
Snapshot ready: 13 data points • Final MAU: 462,145
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