Frame A0
Visual comparison workbench
Choose the frame. Keep the reason.
Turn an instinctive A/B choice into an editable creative-direction decision you can revisit, explain, and export.
Frame B0
Transparent rubric
Make taste inspectable
Strongest advantage
Confidence
Confidence reflects score separation and evidence coverage, not objective truth.
Action
How the verdict works
A clear model, with room for taste.
Each criterion score is multiplied by its importance. The weighted totals create the lead, while the largest contribution gap identifies the deciding signal. A narrow margin stays a close call.
The tool does not detect quality, authenticity, identity, or audience response. You supply the evidence. The model only helps you keep that evidence connected to a decision.
Keep the evidence
Take the decision into the next edit.
Sample comparison ready.