1. Trigger
Tally.so
Inbound Form Submission
Captures prospect email, company size, role, and pain points via embedded responsive form.
2. Orchestrator
n8n Community
Webhook Ingestion & Sanitization
Validates MX records, cleans whitespace, checks disposable email domains, and deduplicates against DB.
3. Storage & CRM
Supabase Postgres
Lead Profile & Sequence State
Upserts contact record, initializes cadence timestamp, and persists interaction logs.
4. Branch Logic
Rule Engine
Lead Fit & Intent Scoring
Evaluates fit score: B2B Domain (+30), Decision Maker (+35), Budget Indicator (+25).
Path A: High Intent
Resend
Fast-Track Sales Intro
Sends personalized 1-on-1 plain-text email with Cal.com booking link within 3 minutes.
Path B: Educational
Resend
5-Day Value Drip
Schedules case studies, framework PDF, and invitation to join community newsletter.
5. Feedback Loop
ESP Webhook
Open / Click / Reply Telemetry
Captures engagement events from ESP webhooks, halts sequence upon reply, and triggers Slack/Discord alert.
Live Execution Trace
Ready • Click "Run Test Lead"
READY
Simulator standing by. Choose a test profile above to inspect automated lead routing.