Eyeballs Captured
142
94% of passersby stopped
Phone Recordings
46
High virality index (32.4%)
Earned Media Value
$28,450
Based on ~185k projected reach
Dispersal Countdown
02:15m
Patrol closing in (Safe zone)
🎯 Campaign Resonance & Satire Hook
"The Incomer" Bird Protest: By dressing professional improvisers as giant birds protesting automated license plate readers (Flock cameras), the campaign bridges real civic annoyance with the surreal premise of Domhnall Gleeson's comedy. The absurdity drives voluntary social shares without appearing as standard advertising.
- Meme Factor: Hyper-photogenic absurdity converts bystanders into unpaid distributors.
- Sightline Strategy: Cluster actors in a radial fan to maximize multi-angle phone cameras.
- Golden Window: Best social footage is captured between minutes 1:30 and 4:00 before security intervention.
📋 Operational Execution & Risk Mitigation
Dispersal Protocol: When municipal security or park authorities issue an inquiry, troupe conducts a synchronized, jovial "bird scatter" migration exit rather than resisting, generating an additional second wave of comedic TikTok clips.
- Zero Permit Footprint: Mobile performers never fasten structures to public property.
- Media Seeding: Dedicated plants capture horizontal 4K video while crowd creates vertical TikToks.
- PR Tie-in: The official movie trailer drops exactly 45 minutes after the first tweet trends.