Does the primary action survive 500 ms?

Run the same travel screen through two visual systems. After each timed glance, identify the action you remember; the content stays fixed so hierarchy is the variable.

Choose the design state
This is a recall experiment, not a universal conversion claim. One person’s two trials cannot prove willingness to pay. It does make typography, imagery, spacing, and action hierarchy inspectable rather than decorative.

Same destination. Same copy. Different hierarchy.

0 OF 2 STATES RECORDED
Dolomites · Day 02

Lago Alto

18–22 June · Ridge trail · 6.4 km
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Ready for a 500 ms glance?THE SCREEN WILL COVER ITSELF AUTOMATICALLY

What was the primary action?

The glance is waiting.

Choose a visual system, run the timed reveal, then answer from memory.

READY
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