Contractor SEO Workbench v2.4 • High-Intent Engine

Home Improvement SEO Strategy & Funnel Planner

Empirical search funnel simulator: Shift marketing spend away from generic "SEO theater" into high-converting bottom-funnel local homeowner queries.

Trade Presets:
Funnel Health Score
86/100 (Strong Local Intent)
High BOF allocation + Verified GBP
Estimated Monthly Visitors
940
Organic Local Search Capture
Estimated Inquiries
78
Calls & Quote Requests / mo
Projected Monthly Revenue
$24,350
Based on local closed contract rate

Funnel Allocator & Local Audits

Keyword Intent Allocation 100% Balanced
Top of Funnel (TOF - Awareness) 20%

E.g., "How circuit breakers work", "signs of bad wiring"

Middle of Funnel (MOF - Consideration) 35%

E.g., "Cost to rewire 3 bed house", "fuse box upgrade cost"

Bottom of Funnel (BOF - Immediate Action) 45%

E.g., "Bristol emergency rewiring", "electrician near me"

Local & Technical SEO Levers Affects CTR & Inquiry Rates

Mobile PageSpeed (Core Web Vitals) 85 / 100
Sticky Mobile "Call Contractor" Button
Critical for emergency & same-day service conversions

Organic Conversion Funnel & Intent Breakdown

Dynamic simulation driven by D3.js
TOF MOF BOF
Top of Funnel (TOF)
133 visitors
~3 inquiries (2%)
Middle of Funnel (MOF)
324 visitors
~19 inquiries (6%)
Bottom of Funnel (BOF)
483 visitors
~56 inquiries (11.6%)

No-Theater Local SEO Strategy Checklist

Proven Quora contractor principles

"Any SEO that guarantees rankings or waves a 'secret sauce' is selling theater. Real contractor growth comes from usability, Google Maps clarity, and targeting queries close to a buying decision."

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