SEO vs Google Ads 24-Mo Simulator

Industry Scenarios

Budget & Timeline

Monthly Growth Budget $2,500

Test "Turn Off Ads at Mo 12"

Simulates cashflow drop when paid spend halts

Google Ads Unit Economics

Cost Per Click (CPC) $3.20

Paid Conversion Rate 3.5%

SEO Organic Trajectory

SEO Ramp Lag (First Traffic Spike) 5 Months

Mo 24 Compounding Clicks / mo 3,200

SEO Conversion Rate 2.4%

Customer Value

Average Customer LTV / Deal $450

Calculating payback and break-even crossover points...

CAC Crossover Month

Mo 9

SEO becomes cheaper per lead than Ads

24-Mo Google Ads Leads

656

Avg CAC: $91.43

24-Mo Organic SEO Leads

884

Avg CAC: $67.87

Blended Hybrid Leads

982

Blended 24-Mo ROI: +637%

Google Ads

Organic SEO

Hybrid (70/30 ramp)

Scrub Milestone Month: Month 12

24-Month Milestone Snapshot Highlighting crossover & budget cut shockwave

Month	Ads Leads (mo)	SEO Leads (mo)	Hybrid Leads (mo)	Ads CAC	SEO CAC	Leader / Status