Active Grocery Doors
18,400
Target: 22,000 national doors
Sales Velocity (SPW)
48.0
Units / store / week peak
Weekly Wholesale Revenue
$2,958,720
Based on $3.35 wholesale price
Weekly Pallet Throughput
613
1,440 retail units per pallet
Cold-Chain Saturation
76.6%
Safe buffer remaining
Distribution Levers
CPG Economics
Target Grocery Doors:
18,400
Buyer Acceptance Rate:
68%
Baseline Velocity (SPW):
20 u/st/wk
Summer UGC & Heat Multiplier:
2.4x
Wholesale Price per Unit:
$3.35
Retail Shelf MSRP:
$5.99
Club Endcap Program:
Slotting Fee Amortization ($150/door):
UNFI / KeHE Distributor Cut (12%):
Sub-Zero Warehouse Pallet Limit:
800 pallets
Safe Operating Limit
76.6% Capacity
Breakout Mechanics & Rollout Trajectory
D3.js Live Trajectory
16-Week Summer Rollout: Weekly Revenue vs. Door Penetration
May through August
Retail Pipeline Funnel (Supermarket Freezers)
18,400 Doors Active
Weekly Retail Rollout Ledger (Summer Cohort)
First 8 Weeks
| Week | Doors | Effective SPW | Total Units | Pallets | Gross Revenue | Net Margin | Cold-Chain Status |
|---|
The JonnyPop Velocity Surge: At 18,400 doors and a 2.4x summer heat surge, weekly sales reach 883,200 novelty bars across supermarket freezers. Net weekly contribution margin after distributor fee and slotting fee amortization remains highly positive at ~26.4%, avoiding the fatal cold-chain cash squeeze that sinks less disciplined frozen brands.