| Segment Window | Phase Objective | Target Action / Cue | Avg CCV | Retention % |
|---|
Broadcast Math vs. "You Could've Did That on FaceTime"
Why 12 Viewers Happens on Public Live
When a creator hits Go Live without warm-up velocity, algorithmic push is virtually zero. Platforms prioritize broadcasts that exhibit high immediate comment frequency, watch-duration density, and share ratios in the first 90 seconds.
If your follower notification CTR translates to under 25 initial entrants, normal 40% initial churn drags CCV below the social proof tipping point, leaving you broadcasting into an empty digital room.
Format Decision Matrix
Group FaceTime / Zoom / Space (1–30 people): Best for intimate inner-circle discussions, unfiltered community check-ins, or masterminds where high two-way audio parity outperforms one-way streaming.
Public Live (50+ CCV minimum): Requires scheduled anchors, guest reveals, continuous pinned talking points, and structured narrative momentum to avoid the dead-air viewer collapse.
How this simulator calculates retention velocity
The engine couples an exponential notification decay model with log-normal audience inflow, dynamic churn damping (based on hook strength), and positive delta impulses from scheduled run-of-show cues. Algorithmic discovery multipliers inject new audience streams when interaction density exceeds platform velocity thresholds.