Transaction Parameters
Reactive Inputs
Transaction Price (Deal Size)
$450M
Infillion Baseline ARR
$180M
Foursquare Baseline ARR
$110M
Revenue Synergies (Cross-Sell)
$45M
Cost Synergies (G&A / Cloud)
$35M
Discount Rate (WACC)
9.5%
Terminal Growth Rate (g)
3.0%
Location Intelligence Asset Multiplier
1.00x
Strategic Rationale: Infillion unites Foursquare's global POI & movement dataset with its CTV/omnichannel DSP stack (Catalina, MediaMath, TrueX, Gimbal) to monopolize deterministic closed-loop attribution.
5-Year Pro Forma Enterprise Cash Flow Trajectory
Figures in $ Millions
Combined Operating Cash Flow
Realized Synergy Contribution
Cumulative Undiscounted Benefit
Data Asset Integration & Footprint Expansion Matrix
Active Multiplier: 1.0x
Synergy leverage breakdown across Foursquare’s Places API, Pilgrim SDK, and Infillion’s programmatic CTV infrastructure.
POI Footprint Scale
105M+ Global venues
+$18.0M ARR
CTV Audience Match
Deterministic household linking
+$15.0M ARR
Ad Measurement / Lift
Closed-loop foot-traffic ROI
+$12.0M ARR
Infra De-duplication
AWS & Snowflake cluster merge
+$35.0M Opex Save
Valuation Sensitivity: Integration Costs vs. Recurring ARR Synergies
Implied NPV ($M) Grid