Athlete Comp (Yr 1)
$48.75M
Retainer + Pair Royalties
Brand Gross Revenue
$375.0M
Retail Footwear Revenue
Market Share Gain
Global Cleat Category
Brand ROI Multiple
7.7x
Gross Revenue / Cash Outlay
Phase 01
Teaser & Blackout
Training sessions & Henry stealth trial
Phase 02
Official Debut
UCL matchday premiere on-pitch
Phase 03
Global Retail Drop
Commercial elite boot distribution
Phase 04
Category Scale
Club academy & junior line expansion
Quarterly Revenue Trajectory & Incumbent Displacement
On Projected Rev ($M)
Cumulative Athlete Pay ($M)
Executive Partnership Valuation Summary
Simulated Model
| Strategic Metric | Calculated Output | Baseline Comparison |
|---|---|---|
| Total Athlete Year 1 Compensation | $48.75M | Base $30.0M + Royalties |
| Projected Footwear Revenue | $375.0M | 1.50M units @ $250 avg |
| Global Boot Market Share Gain | 3.4% | Incumbent category shift |
| Brand ROI Multiple (Gross/Payout) | 7.7x | Breakeven at 1.8x |