Midterm Super PAC Capital Allocator

Capital & Media Allocation $200.0M

Total Expenditure War Chest$200M

Channel Deployment Mix 100%

Broadcast TV (Commercial Rate)42%

Connected TV & Digital Video28%

Direct Field Canvassing (GOTV)20%

Targeted Direct Mail & Voter ID10%

Texas DMA Market Weights

Dallas-Fort Worth (DFW)32%

Houston (GOP/Swing Suburbs)28%

San Antonio & Bexar14%

Austin / Central Texas12%

Rio Grande Valley (RGV)8%

El Paso & West Texas6%

GRP Saturation & Voter Persuasion Diminishing Returns Curve Optimal Zone

Media Market Saturation & Efficiency Breakdown

Texas DMA	Spend	Weekly GRP	LUR Markup	Net Turnout	Status

Strategic Bottleneck: Broadcast TV saturation in DFW/Houston markets exceeding 1200 GRP/week threshold

Campaign Yield Telemetry

Gross Impressions

482.4M

Net Effective Reach

Super PAC LUR Penalty

$37.8M

Commercial Premium

Projected Turnout Lift

+184,500

Net Persuaded / Mobilized

Efficiency Score

81.2%

High ROI Blend

FCC Lowest Unit Rate (LUR) Legal Gap

Federal law guarantees candidate committees the lowest commercial rate 45 days before a primary and 60 days before general elections (47 U.S.C. § 315). Independent Super PACs enjoy no rate ceiling and pay standard market premiums up to 3.5×.

Direct Candidate Committee Purchasing Power $84.0M Buying Power

Super PAC Equivalent Yield (After Commercial Penalty) $46.2M Real Media Value

Ground vs Airwave Trade-off

Field Canvass Yield: ~$217 per net mobilized voter (Linear scale up to $50M before field capacity limits).

Broadcast TV Yield: ~$455 per net persuaded voter at <800 GRP; degrades to >$1,800/vote beyond 1,200 GRP due to ad saturation & burnout.