Monday Night Football Week 1 Viewership Explorer RECORD REPORT

Adam Schefter ✓ @AdamSchefter

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"Broncos-Chiefs became the most-watched Week 1 game of ESPN’s Monday Night Football era."

Views: 556.6K Likes: 4.2K Reposts: 495 Replies: 129 Category: NFL Broadcast Television

Broncos vs. Chiefs Total Viewers 23.2M ▲ +5.0% vs Prior Week 1 High

ESPN Era Week 1 Baseline 15.2M +8.0M (+52.6% over avg)

All-Time ESPN MNF Rank #3 Overall Highest Week 1 In History

Digital/ManningCast Share 3.4M 14.6% of Live Deliverable

Historical MNF Week 1 Viewership & Ranking

Broncos vs. Chiefs Historic Primetime Rivalry Comparison

Matchup Date	Game	Network / Slot	Avg Audience	Rating Share

Audience Simulator

Broadcast Distribution

Matchup Closeness (4th Qtr Margin) One-Score (4 pts)

Social & Schefter Buzz Index 1.0x (556K Base)

Simulated Deliverables

Projected Average Audience: 23.20M

Peak Minute Audience: 27.10M

Estimated Household Rating: 11.8 HH

Social Impression Lift:

ESPN Historic Era Delta: +52.6% vs avg