Music Release Campaign Planner — Rollout & Stream Velocity Tool

Release Parameters

SYNCED

Artist / Project Name

Title of Release

Genre & Aesthetic

Target Drop Date

Rollout Window 14 Days

Ad & Promo Budget $500

Week 1 Stream Goal 25,000

Estimated Initial Reach

8,110

Organic + Paid impression model

Recommended Teasers

TikTok / Reels snippets

Playlist Pitch Velocity

T-14 Days

Spotify for Artists window

Stream Velocity Target

3,571/day

Day 1 to 7 burn rate

Rollout Timeline & Deliverables

0 of 6 Milestones

Days Until Release Drop

Campaign Readiness 0%

Channels & Distribution Checklist

Spotify Editorial Pitch Submitted Apple Music / Amazon Distributor Ingestion Audio Hook Stems Trimmed for TikTok Pre-Save Link & SmartURL Active Press Release Sent to Pop Outlets & Blogs Discord / Broadcast Channel Blast Queued

Source Grounding: Pop Crave coverage of 2hollis single drop • 8.1K observed impressions benchmark View Source Reference