NBA on NBC Broadcast Era & Studio Roster Matrix

1. TV Rights Eras & Jordan Finals Benchmarks Era: Modern Multi-Partner

Annual Rights Package $2.45B (NBC) / $7.0B Total

NBC Season Games ~100 Games

Jordan Peak Finals Benchmark 18.7 HH (35.9M Pk)

NBC returns to NBA broadcasting with ~100 annual games (Sunday primetime showcases, playoffs, and alternating Conference Finals).

Michael Jordan's 6 Championship Finals on NBC (Household Ratings Benchmark)

Year	Opponent	Avg Rating	Peak Viewers	Deciding Game
1991	Lakers	15.8 HH	30.1M	Game 5 (18.6 HH)
1992	Trail Blazers	14.2 HH	28.5M	Game 6 (16.9 HH)
1993	Suns	17.9 HH	32.1M	Game 6 (20.3 HH)
1996	SuperSonics	16.7 HH	31.0M	Game 6 (18.8 HH)
1997	Jazz	16.8 HH	31.8M	Game 6 (19.9 HH)
1998	Jazz	18.7 HH	35.89M	Game 6 (22.3 HH - Record)

2. 2026-27 NBC Broadcast Desk Builder

Studio Host Main Anchor

Lead Play-by-Play On-Air Voice

Lead Color Analyst Booth Partner

Special Studio Contributor Status Context

Desk Projected Chemistry: 91/100

Mike Tirico paired with Reggie Miller creates high NBC continuity and playoff gravity. Jordan's absence preserves a fast-moving modern tactical studio desk.

3. Modern NBA Rights Package Distribution (2025-26 to 2035-36)

Network / Platform	Annual Fee	Regular Season Games	Key Windows & Exclusives	Playoff Allocation
NBC / Peacock	$2.45 Billion	~100 Games	Sunday Primetime, Opening Night, All-Star Game	1 Conference Finals (every other year)
ESPN / ABC (Disney)	$2.60 Billion	~80 Games	NBA Finals Exclusive, Wednesday & Saturday Primetime	1 Conference Finals + Exclusive NBA Finals
Amazon Prime Video	$1.95 Billion	~66 Games	Thursday & Friday streaming package, In-Season Tournament	1 Conference Finals (alternating years)