Unbundled Reach
8,450,000
+59.4% vs 5.30M broadcast
Projected Digital Rev
$1,850,000
+54.2% vs $1.20M TV budget
Audience Retention Score
86.4%
High engagement retention
Top Performing Vertical
Tech & Future
$1.25 index | 95% retention
Audience Retention Flow Curves (Broadcast vs Unbundled Stream)
Modeling viewer drop-off across 60 broadcast minutes versus verticalized digital video on-demand consumption.
Traditional Broadcast
Unbundled Verticals
Vertical Beat Performance Matrix
Computed Gross: $1,850,000| Vertical Beat | Time (Min) | Digital Reach | Retention | Monetization CPM | Digital Yield |
|---|
Showrunner Strategic Takeaway:
By unbundling the 60-minute news hour, specialized high-value segments like Tech & Future yield 41% higher per-viewer programmatic & newsletter sponsorship CPMs compared to linear broadcast spot ads.