NIELSEN FANDOM

NFL Market Merchandise & Fandom Index Explorer

Baseline Index = 100 (National Avg) • 32 NFL Markets
MARKET SPEND QUADRANT & ELASTICITY (X: Avid Fan %, Y: Spend Index, Size: Market Pop)
METRO MARKET BENCHMARK TABLE Click row to toggle cohort membership
Sort By:
In Cohort Metro Market NFL Franchise Active Spend Index vs Base (100) Avid Fans % Metro Pop (M) Weighted Retail Yield
Data Source: Nielsen Scarborough NFL Fandom Index • Sports Business Analytics
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