MARKET SPEND QUADRANT & ELASTICITY
(X: Avid Fan %, Y: Spend Index, Size: Market Pop)
METRO MARKET BENCHMARK TABLE
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| In Cohort | Metro Market | NFL Franchise | Active Spend Index | vs Base (100) | Avid Fans % | Metro Pop (M) | Weighted Retail Yield |
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Data Source: Nielsen Scarborough NFL Fandom Index • Sports Business Analytics