Scoop via @FOS: The NFL called Nielsen's Aug 31 big-data & ACR rating changes "overly rushed." Simulate the ad CPM valuation and make-good liability below.
Comparative Presets
NFL Broadcast Windows
Methodology Tuning
24.5 M
0.93x
+11.2%
+18.4%
$68.50
Legacy Panel AMA
27.24M
Baseline + OOH Panel
2026-27 Hybrid AMA
28.05M
+2.97% Delivery Shift
Game Ad Valuation
$84.49M
+$2.44M vs Legacy
Network Make-Good Exposure
-$1.25M
Under-delivery Risk Buffer
AUDIENCE COMPONENT WATERFALL (MILLIONS OF VIEWERS)Sunday Marquee Window