OOH Physics Lab

NYC OOH Shadow & Shade Campaign Simulator

Inspiration: “The only shade we’re throwing is over NYC.” — Savage X Fenty
Target: SoHo, Manhattan
Solar Altitude: 42.8°
Solar Azimuth: 218.4°
Sun Vector: SW (Mid-Day)
Click or drag canvas to orient billboard throw. Real-time raytraced volumetric footprint across Manhattan street blocks. Rendering SoHo grid: 45m parapet casting 62.4m shade zone
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