Channel Budget Allocation
Distribute capital & effort across the 5 primary digital growth engines
Mix Weightings
Acquisition Performance Forecast
Multi-month compounding lead generation model based on channel friction and latency
Cumulative Leads Timeline
Strategic Insights from Quora Discussions
"Organic traffic means SEO. It’s a long road, where the first results will come in 6–9 months, or even a year. But it’s practically free leads. If you want results quickly, spend money on advertising."
"If three of your best customers found you through referrals, spend more effort making referrals easier rather than immediately running ads. Consistent content that actually helps people combined with social media works best."
"Recover sales you’d otherwise lose. Abandoned cart and checkout automations bring customers back without you lifting a finger. Setting rules to automate ad budget allocation ensures money isn't burned."