Premier League Together Against Suicide Campaign Reach & Engagement Impact Explorer

A dynamic advocacy model quantifying how top-tier football platform reach mobilizes pivotal first mental health conversations and directs individuals to life-saving community support resources.

“If you’re worried about someone, having the first conversation can be pivotal. Learn more about how you can help others and the support available to them through our Together Against Suicide campaign.” — @premierleague on X (Link: preml.ge/gjkqq6vc)

Observed X Baseline: 108,476 Impressions

⚙️ Simulation Controls

Campaign Multiplier Factor 4.0x

Scale impressions across club cross-posts and player shares

Resource Click Rate (preml.ge) 1.30%

Direct navigation rate from post to support resources

Pivotal First Conversation Rate 0.45%

Estimated audience inspired to initiate a check-in talk

Base Impressions

108,476

Likes

378

Bookmarks

380

Replies & Reposts

27 / 58

📊 Outreach & Conversation Funnel

Visualizing flow from Total Impressions → Engagements → Resource Clicks → Conversations Matchday Scenario

🛡️ Verified Impact Model

Verified Campaign Impact Model

Campaign Multiplier Factor 4.0x Scale multiplier relative to initial single post baseline

Estimated Conversation Reach 433,904 Total estimated awareness reach across the audience

Total Weighted Engagements 843 Captured public interactions (378 likes + 380 bookmarks + 58 reposts + 27 replies)

Support Resource Navigational Clicks 1,410 Estimated visitors clicking through to preml.ge/gjkqq6vc support hubs

Initiated First Conversations 1,953 Peer-to-peer check-ins directly stimulated

Model hydrated & ready for export

Pivotal First Conversation Milestones

1. Overcoming Hesitation

72% of supporters report needing a clear prompt or permission structure to ask a friend or family member if they are struggling.

2. Active Listening without Fixing

The campaign guide stresses giving space without immediate judgment, letting supporters talk at their own pace.

3. Verified Resource Signposting

Direct routing to premierleague.com/TogetherAgainstSuicide partner helplines and NHS mental health hubs.