Script and shoot brief
A premium webinar, paced for the camera.
Use this working brief to shape the visible ask into a tight run of show: what appears on the slide, what the presenter says, and when the face-to-camera energy carries the room.
Run of show
camera direction
Open with presence
Look into lens, hold the first beat, and make the promise concrete before the first slide changes.
Production boundary: the post does not provide a webinar topic or the old slide itself. Treat both as review inputs, not invented facts.