Target
NFL
Who can absorb audience or revenue pressure?Correlation is a chain, not a shortcut.
Test the link not the slogan.
Map how a tactic aimed at one institution could create pressure around a separate grievance. The lab scores the proposed mechanism, then names what still needs evidence.
Define the proposed mechanism
UnsavedMechanism
Consumer boycott
How does participation create leverage?Weakest link
Measurable outcome
55/100 needs evidenceFollow every handoff.
A causal claim is only as strong as its weakest transition.
Three questions before calling it correlation
Did the target have leverage over the grievance?
A boycott can create reputational or financial pressure on its target. The missing step is whether that target can influence relevant decisions, norms, or public attention.
Could attention be separated from impact?
Agenda-setting and direct policy change are different outcomes. Record which one you mean, then choose evidence that can actually observe it.
What result would change your mind?
Name a time window, response, comparison, and counterfactual before interpreting the outcome. Otherwise the claim can absorb every result.