Status Quo
1. Direct Link In-Post
Full link in main post with algorithmic suppression & 1900% API cost spike.
Monthly Reach2,139,480
Referrals31,022
API Cost$504.00
Net Value$5,041.15
Top Recommendation
2. Text-Only + Link Reply
Main text gets unsuppressed reach; follow-up reply delivers the link.
Monthly Reach5,094,000
Referrals42,586
API Cost$25.20
Net Value$6,895.00
Zero Direct Link
3. Pure Headline + Direct Search
No links posted. Full brand lift drove organic searches and home visits.
Monthly Reach5,094,000
Brand Visits (Est)15,282
API Cost$25.20
Net Value$2,449.62
Tiered
4. Hybrid Tiering
Direct links on top 20% breaking scoops; text+reply on 80% routine posts.
Monthly Reach4,503,096
Referrals40,273
API Cost$120.96
Net Value$6,423.83
Reach vs. Referrals by Strategy
Net Monthly Financial Advantage vs Status Quo
Strategy Financial & Audience Matrix
| Distribution Strategy | Monthly Reach | Referrals / Visits | API Posting Overhead | Ad Rev (RPM) | Sub LTV Rev | Net Advantage vs Direct |
|---|