Campaign Levers & Intent Tiers
$1,500
$3.85
Keyword Targeting Intent Tier
Speed-to-Lead Follow-up Velocity
1.4x
Live Performance & Conversion Forecast
Estimated Clicks
390
$3.85 Avg CPC
Estimated Inquiries
31
7.9% Conv. Rate
Estimated CPL
$48.39
Cost Per Lead
Qualified Clients
11
Inc. 1.4x referral loop
Search Clicks
390
Inquiries / Form Leads
31 (7.9%)
Closed / Qualified Clients
11 (35.5% conversion)
Lead Quality Index:
High (88/100)
Scale neighborhood ad sets and activate immediate phone/form follow-up.
Hyper-Local Intent: Targeting specific subdivisions or "homes in [neighborhood]" delivers high purchase-readiness versus broad vanity metro terms.
Property & Roof Forms: Pre-qualifying leads with ZIP code and home specs filters tire-kickers before your sales team reaches out.
The Referral Loop: Each converted ad lead acts as a community anchor, providing ~1.4x organic referrals over 24 months.