Simulate multi-store geographic expansion campaigns across US metropolitan areas. Model cannibalization trade zones, capex phases, logistics DC freight rings, and aggregate unit economics.
Retail turnarounds and national multi-unit expansions (such as regional rollouts of 100+ stores) succeed or falter based on density sequencing. Opening stores without regional logistics clustering multiplies third-party freight costs, while opening doors too close together fragments franchisee or corporate catchment revenues.
This studio gives real estate directors, franchise operators, and retail analysts an immediate, interactive workspace to evaluate rollout velocities, trade cannibalization boundaries, and supply chain proximity before executing 10-year master leases.
Cannibalization Detection: Every active store computes Euclidean Great-Circle approximations against nearby doors. When two sites in the same brand format lie within the specified buffer threshold, both receive conflict flags and penalty trade radius highlights.
Logistics Hub Catchment: 5 major US distribution nodes (PA, GA, TX, IL, CA) define the primary freight network. Stores located within 350 miles of a regional DC qualify as "Within Primary DC Radius", minimizing pallet split penalties.
The studio uses an albers-style normalized conic projection mapping 48 continental US state boundaries and 45 primary metropolitan statistical areas (MSAs) directly to the responsive HTML5 canvas, ensuring accurate geospatial clustering and mile-distance estimation without external tile servers.
Yes. You can select "Blank Custom Rollout" from the preset menu, click on any target market directly on the map, adjust formats, or download the JSON manifest as a blueprint for your enterprise GIS stack.
Yes. All geometric distance computations, territorial conflict analyses, and financial run-rate models execute client-side in your browser with zero network tracking or external API dependencies.