Simulation Parameters
Balanced
$2,500
50% Google / 50% Social
Google Ads: 50%
Google Budget:
$1,250
"Google Ads captures existing demand when people are already searching for your product or service. Social Media creates demand and builds desire while people scroll."
— Quora Marketing Consensus & Field Experiments
Acquisition Funnel & Blended ROI Analysis
Preset: E-Commerce
Total Leads / Sales
142
Estimated monthly conversions
Blended CAC
$17.61
Customer acquisition cost
Combined Reach
147,789
Total paid impressions
Dominant Strategy
Balanced Demand Creation & Capture
Capture & creation working together
Google Ads
Demand Capture (Search Intent)
Ad Impressions
CPM ~$55.00
22,684
Targeted high-intent search queries
In-Market Clicks
3.8% CTR
862
Avg. CPC: $1.45
Direct Conversions
10.0% CVR
86
CAC: $14.53
Optimal Strategic Harmony
By funding both Google and Social equally, your business captures customers already searching while continuously priming cold prospects on Instagram and Facebook.