Small Business Modern SEO Budget & Strategy Allocator

1. Select Business Archetype

Monthly Search Budget $1,500/mo

2. Capital Allocation (% of Spend)

Presets:

1. Legacy Informational Blogging (Generic "What is") 10%

2. Google Business Profile & Local 3-Pack 35%

3. Core Revenue & Location Landing Pages 30%

4. Buyer Comparison & Commercial FAQ 15%

5. Review Acquisition & Customer Proof 10%

Total Allocation: 100%

AI Search Click Cannibalization Models absorb informational "how do I" & "what is" search clicks

Est. Qualified Leads

14.8

Inbound calls & quote requests / mo

Blended CAC

$101.35

vs. $180.00 PPC equivalent

AI Click Vulnerability

Low

Calculates query volume breakdown across AI zero-clicks, top-funnel bounces, and local transactional leads.

Maintain heavy emphasis on GBP and localized roof-repair/replacement landing pages; keep informational blog budget near zero.

90-Day Execution Roadmap $1,500/mo Budget Tier