Dedicated IT / In-House Dev (Development is core)
"Always outsource non-core activities, never the core activity. If development is the main focus of your business, it is best to do it in-house."
Defer Sales Hire (Validate sales formula first)
"Only hire sales reps once you have a validated process whereby you close sales. Before then, founders must learn the sales formula themselves."
First Customer Support Rep (Load > 10 hours/week)
"When customer interactions take >10 hrs/week, hire your first support rep. It unblocks founders to work on the business instead of in it."
Core Founding Designer or UI Partner
"A designer should be involved from inception. 'Design is not just what it looks like; design is how it works.'"
2–3 Task-Specific Project Interns
"Interns excel at manual data workflows and high-leverage experimental features, serving as an exceptional low-risk pipeline for future full-time talent."