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Sunrise on the Reaping Campaign Asset & Trailer Rollout Planner

LionsGate Studio Marketing “They knew we were hungry for more. New posters and trailer have arrived.” — @enews
📋 Drop Cadence & Assets 3 Assets
+ Schedule New Asset
Defaults: Day 5, 800 Reach
📈 Predictive Engagement & Reach Curve
Fan Engagement Velocity
Asset Drop Milestone
Total Fan Reach 3,800
Peak Velocity Day Day 4
Retention Score 92.4%
Rollout Status Optimized
Fan Anticipation & Social Impressions Over Days (1 to 10) Hover / Drag Points to Adjust
Day 1 (Teaser) Day 3 Day 5 Day 7 Day 10 (Reaping Premiere)
Tip: Drag sliders in the left panel to re-sequence drop days and observe the immediate resonance wave.
🏛️ Panem Campaign Strategy
ROLLOUT VIABILITY
● Optimized Rollout

The Day 4 Official Trailer Drop anchors peak viral velocity, followed by sustained District tribute reveals to maintain 92.4% retention leading into premiere ticket sales.

Release Milestones
Rollout Plan Sealed
Plan includes 3 high-impact assets reaching 3,800k anticipated impressions with peak Day 4 velocity.
Source Alignment: Grounded in the Lionsgate announcement via E! News regarding Sunrise on the Reaping teaser posters and full trailer rollout. Pacing matches high-profile franchise tentpole cadences.
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